OBJECTIVE, SCOPE AND APPLICABILITY

Dia Skincare Private Limited (“Company”, “we”, “our”, “us”) respects your privacy and is committed to protecting it. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and process Personal Information (defined below) through our platform www.diaskin.in and any associated mobile sites or applications (the “Platform”) of individuals who browse, access, or use the Platform, place orders, or whose information we otherwise collect in connection with the sale of our products (“Products”) (referred to collectively as “Customers”, “you”, “your”).

This Policy does not apply to information collected offline, to websites that do not link to this Policy, or to customers outside India.

By accessing and using our Platform and providing your information as described in this Policy, you consent to the collection and use of that information in accordance with this Policy. If you are not comfortable with any of the terms described here, please discontinue use of the Platform.

You also agree and consent to receive all communications related to our services on the mobile number provided to us, even if that number is registered under DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”).

For the purposes of this Policy, “Personal Information” means any information that relates to you and which, directly or indirectly, is capable of identifying you – submitted to or collected through the Platform and maintained in an accessible form. Information that is freely available in the public domain or under the Right to Information Act, 2005, shall not be regarded as Personal Information.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect Personal Information in the following ways:

When you submit information on our Platform, we collect and store Personal Information you provide voluntarily when you register, place an order, sign up for our newsletter, contact customer support, or respond to a survey. This may include your name, email, phone number, address, and other details necessary to process your request.

Automatic collection: When you interact with our Platform, we automatically collect certain information about your device, browsing behaviour, and activity. This includes data gathered through cookies, web beacons, and similar technologies. This information helps us improve the Platform experience and analyze usage patterns.

Third-party sources: We may receive information about you from third parties, including updated delivery information, data from social media platforms you use to interact with us, or marketing-related information, to improve our services and offer products relevant to you. The Company is not responsible for the privacy practices of third-party websites it does not own or control.

WHAT PERSONAL INFORMATION DO WE COLLECT?

We limit collection to what is necessary to process your orders, provide our services, and continuously improve them. This includes:

  • Name, email address, postal address, phone number, and country
  • Date of birth, language preference, and location
  • Names and addresses of recipients if orders are shipped to others
  • IP addresses and device identifiers
  • Payment information (processed through PCI-DSS compliant third-party payment gateways, Dia does not store card details)
  • Product interest information, feedback, and individual preferences
  • Phone numbers used to contact our customer care

PURPOSE FOR WHICH PERSONAL INFORMATION IS COLLECTED

We use your Personal Information to:

  • Verify your identity and process your orders
  • Communicate with you about your account, orders, and activities on the Platform
  • Respond to queries, reviews, and feedback
  • Send you order updates, offers, and relevant communications via email, SMS, and social media channels (where you have opted in)
  • Improve our products, services, and Platform experience
  • Conduct internal research on demographics, interests, and behaviour to better serve you
  • Administer contests, promotions, and surveys
  • Comply with our legal obligations and enforce our terms and conditions
  • Detect, investigate, and act against fraud, illegal activity, or violations of our policies

The legal basis for processing includes:

Performance of a Contract: Processing your order and delivering Products to you.

Legitimate Interest: Sending relevant product communications and improving our service to serve you better.

Legal Obligation: Retaining records for the periods required under applicable Indian law.

Consent: Where we rely on your consent, we will seek it at the time of collection. You may withdraw consent at any time by writing to us

HOW DO WE SHARE YOUR PERSONAL INFORMATION?

We do not rent or sell your Personal Information to any third party. We may share it only in the following circumstances:

  • With authorized affiliates and service providers who perform functions on our behalf (logistics partners, payment processors, analytics providers, email vendors) – strictly on a need-to-know basis and subject to confidentiality obligations
  • In the event of a merger, acquisition, or sale of the business, where your information may be transferred to the acquiring entity for purposes consistent with this Policy
  • With law enforcement, courts, or government authorities, where required by applicable law or to protect rights, property, or safety
  • With third parties, where you have explicitly consented to such sharing

Third-party service providers are not permitted to use your information for any purpose beyond what is necessary to perform their services on our behalf.

RETENTION OF PERSONAL INFORMATION

We retain your Personal Information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law or regulatory requirements. We maintain appropriate administrative, technical, and physical safeguards to protect your information against accidental, unlawful, or unauthorized access, loss, or disclosure.

HOW WE STORE YOUR PERSONAL INFORMATION

Personal Information may be stored on our own secure servers or through third-party cloud service providers contracted to support our business operations. These third parties are required to maintain at least the same level of security as we apply to your information and are not permitted to access or use it for any other purpose.

COOKIES

We use cookies – small data files stored on your device- to improve your experience on our Platform, remember your preferences, and analyze Platform traffic and usage.

We use cookies to:

  • Understand and save your preferences for future visits
  • Track the effectiveness of our advertising
  • Compile aggregate data on site interactions to improve the Platform

By continuing to use our Platform, you agree to our use of cookies. You may disable cookies through your browser settings, though some features of the Platform may not function as intended if you do so.

THIRD-PARTY ANALYTICS

We use third-party analytics services,, including Google Analytics, Meta Pixel, and Google Ads, to evaluate Platform usage, compile activity reports, and measure campaign performance. These services may use cookies and similar technologies and, in some cases, connect Platform data with information held in other environments. You consent to the processing of data about you by these providers in the manner described in this Policy.

You may opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.

LINKS TO THIRD-PARTY SITES

Our Platform may contain links to third-party websites. These sites are independent of Dia, and we have no control over their content or privacy practices. We recommend reading the privacy policy of any third-party site before accessing or using it.

POLICY REVIEW

We review and may update this Policy from time to time. When changes are made, the updated Policy will be posted on this page with a revised effective date. Continued use of the Platform after any changes constitutes your acceptance of the updated Policy.

This Policy is effective from April 2026.