Dry skin loses moisture every time it is cleansed with the wrong formula. This cleanser was built to stop that from happening. Powered by Ceramides and Glycerin, it works in 7 targeted ways: cleanses softly, avoids stripping moisture, replenishes your barrier, prevents tightness, hydrates during the cleanse itself, soothes dry patches, causes no irritation, and restores softness from the very first wash. The lather is gentle and the rinse leaves skin feeling clean but not depleted. For dry skin in Indian winters or in air-conditioned environments where moisture disappears fast, this is the cleanser that does not add to the problem.